CCR Comp

This is my critical self reflection for my music video project

My product represents social groups and issues as our main Star and side characters are all southeast asian people. Our main Star is a young teenage girl in her youth at the age of 19. My products. Our music video is a pop genre music video that has the trope of teenage love and broken heart amongst teenagers. Most pop genre conventions use bright neon lighting and include performances, due to this we take inspiration mostly from the big artists Sarbina Carpenter and Olivia rodrigo that have similar vibes with our Star. The preferred reading about our product would be it conforms to the stereotypes of usual pop genre conventions that use love tropes. For our music video we chose lots of different places to shoot such as caffe, bedroom, beach, mall, etc . This mise-en-scene portrayed the teenage demographic sector that are active and not being stuck in one place. The portrayal of teenage love is also be seen through the uses of lots of red color in the music video, the uses of different camera angles such as the POV angle at the mall that uses heart shaped paper implies that the Star is looking and searching for someone. 

Throughout the project me and my team have worked together to create a sense of branding through our MV, digipak, and social media. We agreed that our Star (Cinta Kyle) will be linked with a bold red color to show her persona that is bold, confident, and poised. Our music video would be about teenage love and heartbroken trope which leads the main Star to act relentlessly. Our branding stayed consistent throughout our product development with incorporating maroon red and kisses symbol that is aligned with our target audiences that is mainly focused toward young teenage girls around the age of 15 or 25. Our star demographic is a southeast asian girl therefore we chose ‘Cinta’ as her name as it means Love in Indonesian. The visual similarities between our products would be the kisses symbol as a part of our branding since it could be found in our music video, digipak, and social media (instagram account). The purpose for each product would be to enhance the brand image of the Star and to spread awareness of the new rising asian Star. We took this inspiration from Sabrina Carpenter, a popular and well-known musician that is known from her brand image and reputation interpreting femininity and known for her bold and loving charisma. The audience would decode the meaning from our product through how the Star represents themselves in social media, the attitude and performance that the Star is in the MV, as well as the poses and pictures from the digipak would enhance Cultivation theory (George Gerbner) as audiences that believes the Star possess quality such as stargirl and bold would further believes this quality by us staying consistent with our branding. 

My product engage with audience mainly  through the social media as our Star is actively posting photos, videos, and reels about her newly released album. The Star also connect with audiences and her fans through Instagram story of Q&A question box and she answers it during her free time. Cinta Kyle also answers audiences comments instagram that is related to her debut album.

Final Promotional Package (album)

This is my final promotional package for my album

Music Video

MV YouTube link:  https://www.youtube.com/watch?v=f7VFhzgcyUM

 

MV Gdrive link: https://drive.google.com/file/d/1SjXclumJGOs3mk3oAduRUKD_C0H4CW1p/view?usp=sharing

Digipak

Front cover

Inside left 

Inside right

Back cover

Social media 

Editing

 This is my editing blogpost for my music video project. This blogpost is created by my teammate (Chelsea).

Editing link: https://www.canva.com/design/DAGegcZMnDs/_Yb1y3BU_D5rLDK6-Sr6gQ/edit?utm_content=DAGegcZMnDs&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

EDITING by chelsea tirta https://www.canva.com/design/DAGhSdtHidU/61cd8IdYdzMxmlSIng_mKg/edit?utm_content=DAGhSdtHidU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

EDITING REVISION by chelsea tirta

Reflection: 

Behind The Scenes

 This is my blogpost for my behind the scenes music video project

BTS DAY 1 by chelsea tirta

BTS DAY 2 by chelsea tirta

BTS DAY 3 by chelsea tirta

BTS DAY 4 by chelsea tirta

Reflection: Through out the behind the scenes I have learned a lot of things from adapting to the available equipment and to utilize what ever possible, I notice that time management is truly crucial when shooting as we often reshoot.

Audience Feedback

 This is my audience feedback for my music video project. This blogpost is written by all of us together (Kalista, Chelsea, Rara, and Audrey). 

The purpose of a screen test is to gain audience feedback about our work and see if there are any improvements that can be made. We decided to use Google Forms to create a survey to share with our audience because of the platform’s availability to collaborate online and allow sharing to others which made it easy for production and distribution. This online platform utilization is also quick so audiences are more encouraged to engage with our survey.

We divided our questions into sections in relation to different components of our product. 

Here are our questions: 

Section ‘Music Video’:

(Several short snippets from our music video are shown) 

1. Do you relate to some of the elements in our product? 

2. What message do you think we are trying to convey from our concept?

3. What is the most memorable scene from our music video to you? 

Section ‘Digipak’:

(Images of our digipak cover and inspiration pictures are shown) 

1. Which digipak are you attracted to the most? (1/2/3)

2. What is the most appealing feature from our digipak?

3. How likely would you purchase our digipak from its cover design? (On a scale from 1-5) 

4. What do you want us to include in our digipak? (Lyric book/Artist personal story/Posters/Stickers/Other)

Section ‘Social Media’:

(An image of our star’s Instagram profile is shown) 

1. Choose 3 words to describe our star “CINTA”

2. Do you prefer our social media to be professional or intimate? (All intimate/Mostly intimate/Mix of both/Mostly professional/All professional)

3. How would you like to communicate with the artist on social media? (Instagram live/Interactive Instagram stories & posts/Online meet & greet/Responsive towards comments/Responsive towards DMs/Reposting mentions/Other)

We chose these questions because these servers will lead us to knowing our target audiences better and if our concepts align with what they are expecting and engaging with. We included members of our target demographic in the screen test to ensure that the feedback we receive is appropriate. Finding people for the screen test was easy because we had lots of connections and people who were already anticipating and enthusiastic on our project. We specifically chose our audience to be non-media students in order for us to grasp more feedback from a wider perspective of consumers rather than other producers. We want to understand how our music video appeals to the actual target audience hence we tested it out to other seniors. We had incorporated feedback from previous media students (alumni) on our screen test who had experiences with Media Studies hence they are able to decode elements and our intended meaning to further analyze it.

Here are the drafts that we showed audiences for the screen test: 

Music video (compilation of rough snippets): https://youtu.be/yXV2x3ienro 

Digipak cover sketches:    

Digipak cover inspiration:

Instagram profile:

Google form link: https://docs.google.com/forms/d/e/1FAIpQLSd8Tp1WgTbEH85P17N8IB-LtqTwXZa2-ZnA5NbuWkUMwPpMRg/viewform?usp=header

Here are the RESULTS from the audience feedback:

Screen Test: Audience Feedback

This post explains how we showed a rough draft of our music video, album cover, and social media page to some members of our target audience in order to receive helpful feedback. 

The purpose of a screen test is to gain audience feedback about our work and see if their are any improvements that can be made. We decided to use Google Form to create a survey to share with our audience because Here are our questions: 

1.

2….

We chose these questions because…… We included members of our target demographic in the screen test to ensure that the feedback we receive is appropriate. Finding people for the screen test was easy/difficult because…… Here are the drafts that we showed audiences for the screen test: 

Here are the results from the audience feedback:

Screenshots/copy and paste etc (just make sure that it is clear) 

From the feedback we learned…..

We are going to change….

This screen test was a useful part of our process because….

Reflection: How did this screen test help your overall project? How will you improve this next time?

Production: File Organization

This is my file organization for my music video project

My team mates and I used several apps to communicate, combine our work, and to make everything organized and easy to find which  really helped us on the process of exporting clips. Our primary mode of communication was WhatsApp, which we used to coordinate with our cast and crew. This platform allowed us to quickly spread information, schedule shoots, and resolve any last-minute changes, making our process more efficient. To further enhance accessibility, we created a WhatsApp community group, ensuring all key updates and discussions were centralized in one place.

Since we had different side cast members scheduled on different days, this system was particularly beneficial in managing availability. Whenever uncertainties arose regarding which actors were available for a shoot, the group chat helped us clarify and adjust our plans accordingly.

File Management & Storage

Beyond communication, we utilized Google Drive as our primary storage solution. We systematically organized our footage into dedicated folders, including:

• Screen tests – To review performances before final shoots.
• Raw footage – To keep unedited clips accessible for editing.
• Behind-the-scenes (BTS) content – To document our production process.

By consolidating everything into a single drive with well-labeled folders, we significantly improved accessibility and changes speed. This structure allowed us to locate and manage our files efficiently, reducing delays during post-production.

Overall, this organized approach played a crucial role in ensuring our smooth collaboration, minimizing confusion, and increasing our production workflow.

My artists persona and brand identity

My group decided on a persona for our star to be reflected in our products 

Here are some questions provided by my teacher to help us construct on identity for our star

Here is my group ideas 

Reflection:

Digipak: Research & Development

This is my digipak research and development blog for my MV project. This digipak R&D is being done by my teammates (Audrey & Rara)

Choose 6 album covers from your genre

Try and find images of the cover, back, insides. 

Break it down for technical elements

• Camera

• Mise-en-scene

What meaning is being created with the different technical elements? 

How does the imagery reflect the star's persona?

Does the artist have a logo? Is it consistent with their other media?

How has the album cover influenced you?

Weekend by Audrey Soedargo

Mockup: 

MOCKUP - THE WEEKEND - MG25 by Audrey Soedargo

Digipak Research and Development draft (G Docs version):

Social Media Research & Development

 This is my social media research and development for my music video project. This blogpost is being made by Kalista (me) and Chelsea.

Choose 3 artists from your genre

BIBI, Sabrina Carpenter, Olivia Rodrigo

Visit their social media page. Screenshot examples of their overall page, their posts, their comments section

What do they post on their social media page? Can you group the different posts into categories (eg Personal,

promotional etc)

Does it feel personal or is someone else creating content for them?

Do fans have the chance to interact and engage with a. The artist b. Other fans

How does the artist promote their music?

How has this soc media influenced you?

Star Research: 

https://www.canva.com/design/DAGczoFBZgA/JwU9a2BW7Ya9Wjcn2O3Nww/edit?utm_content=DAGczoFBZgA&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Branding Reseach

 This is my branding research for my music video project

This branding research is being done by Kalista (me), Chelsea, Rara, and Audrey. 

Reflection:

Filming Schedule

This is my filming schedule for my Music Video project

Filming Schedule (Jotform)

Media Rundown: 

Classwork: Multicam Editing

In this blog you can find the work I did on how to edit with multiple cameras. My group filmed the footage, but I edited it together. My teacher provided a template for the blog post. 

What is Multicam Editing?

Multicam editing is the process of editing footage of a single scene or subject recorded from different cameras and angles. Showing the same scene or subject from different angles helps make the video more dynamic and visually captivating for your audience

Shooting

Our subject , a classmate, stood in the centre of the room and did a short performance. My group stood around the subject to record the performance from different angles. You can also see members from other groups because we did this lesson as a class. To make it easier to synchronise our cameras, the teacher clapped at the start of the scene. This allowed us to line up the video in the editing process and ensure that the transitions would be smooth. Without this simple action it would have taken a lot longer to sync the videos. 

(BEHIND THE SCENES IMAGES): LINK HERE

Here are the raw videos from my group members:

1. Medium Shot

2. High Angle Shot

3. Low Angle Shot

My editing process

• Upload the videos to the editing software (YOUR SOFTWARE ) 

• Detach the audio of the clip you wish to use in the final video. 

• Find the ‘clap’ marker on the audio.

• Line up the video files together. 

• Cut where I want the edit to happen

• Don’t delete the clip, just lower the opacity. This way it can be used again later. 

• Mute all clips except for the one you want to use. 

 ( INCLUDE SCREENSHOTS OF YOUR EDITING)

1. I exported 3 of my videos to Capcut

2. Overlayering

3. Reducing Opacity 

4. Cut 

Here is my final edited video:

Reflection: How will this help your project? What did you find challenging? What is there anyway to simplify this process?

Honestly, editing is not something I am super familiar with since it was not really my main role during our actual music video project. This was a new experience for me, and I ended up learning a lot along the way. The whole process of syncing up multiple camera angles felt a bit overwhelming at first. The teacher clapping at the start of the scene made things much easier. Without that, I would probably still be trying to line up the footage. Once I figured out the basics, like detaching audio, finding the clap marker, and switching between different angles, it started to feel more enjoyable. The hardest part was figuring out when and where to cut so that the transitions felt smooth. It took some trial and error, but once I got the hang of it, it was satisfying to see everything come together. I also learned a useful trick about lowering the opacity instead of deleting clips, which made it easier to reuse parts of the footage without starting over. This project gave me a better understanding of how much work goes into editing and how important it is for making a video engaging to watch. Even though it is not my strongest skill, I feel like I have improved and would be more confident if I had to do it again. It was a good opportunity to experiment with different angles and watch the final video take shape.

Shooting practice: Music Video

This post contains a mini project that helped us learn how to shoot a music video. We shot our verse as a group and then created this post together.

Lesson Description: My teacher assigned each group a specific verse from "Here Comes The Sun" by The Beatles. We had to plan a scene which included various camera work and edits. After we chose a random verse from the song, the goal of this practice is to help us make mistakes right now and learn from it to prevent us from creating future casualties in the preparation of our main music video. Moreover, helping us to become comfortable with filming techniques and lip sync. 

First of all, we brain stormed of what is the context that we are going to implement in the short verse, and gather ideas on what type of camera angle, movement, as well as mise-en-scene that we are going to create. 

This is out storyboard: 

Behind The Scenes: 

As we are using 2 characters (1 main and 1 side character), it was hard to get the BTS Shoots as during the time one of our team member are excused. So here is a BTS shoot from the camera person.

This is the Google Drive file link of RAW video clips which included camera tests, shoot attempts, and bloopers.

https://drive.google.com/drive/folders/19OHN2Td7YwuSd0v_Fox0XdjzRIBKDHTg

Final Video: 

Link: 

This clip is edited by my friend, Audrey. She worked with combining the clips, ensuring the song fit seamlessly with the scenes and that the actress' lip-syncing was accurate. CapCut was the preferred editing tool due to its convenience, speed, and cost-free access. She completed the edit in one Media Studies class period which is very time effective. To keep things simple, no special effects or color grading were added, preserving a natural landscape. For the upcoming music video project, however, the editing approach will prioritize visual appeal to better engage the audience.

Problem: Due to the short verse, we were confused on how to utilize the performance. We also has a back up video of different camera angle, however, it was not used due to the short amount of time.          Solution: We decided to discard the idea and make it straightforward so that it is also easy to follow.      Reflection: This mini project is fairly easy as me and my team got the easy lyric, however, due to the short amount of time that the chorus has me and my team was contemplating on what performance we should do. However, this mini project really helped me on my time management skill as well as enhancing my knowledge on camera angles and shots. Even though me and my team mates have additional scenes from different camera angles we ended up discard it as it does not goes well when we edited it. Moreover, we also decided to record our verse infront of a mirror, which is align with our real MV project that we also recorded some verse infront of a mirror (vanity) this practice also helped me and my team mates on blocking and positioning before taking the shoot.