Audience Feedback

Screen Test: Audience Feedback

This post explains how we showed a rough draft of our music video, album cover, and social media page to some members of our target audience in order to receive helpful feedback. 

The purpose of a screen test is to gain audience feedback about our work and see if their are any improvements that can be made. We decided to use Google Form to create a survey to share with our audience because Here are our questions: 

1.

2….

We chose these questions because…… We included members of our target demographic in the screen test to ensure that the feedback we receive is appropriate. Finding people for the screen test was easy/difficult because…… Here are the drafts that we showed audiences for the screen test: 

Here are the results from the audience feedback:

Screenshots/copy and paste etc (just make sure that it is clear) 

From the feedback we learned…..

We are going to change….

This screen test was a useful part of our process because….

Reflection: How did this screen test help your overall project? How will you improve this next time?

Production: File Organization

This is my file organization for my music video project

My team mates and I used several apps to communicate, combine our work, and to make everything organized and easy to find which  really helped us on the process of exporting clips. Our primary mode of communication was WhatsApp, which we used to coordinate with our cast and crew. This platform allowed us to quickly spread information, schedule shoots, and resolve any last-minute changes, making our process more efficient. To further enhance accessibility, we created a WhatsApp community group, ensuring all key updates and discussions were centralized in one place.

Since we had different side cast members scheduled on different days, this system was particularly beneficial in managing availability. Whenever uncertainties arose regarding which actors were available for a shoot, the group chat helped us clarify and adjust our plans accordingly.

File Management & Storage

Beyond communication, we utilized Google Drive as our primary storage solution. We systematically organized our footage into dedicated folders, including:

• Screen tests – To review performances before final shoots.
• Raw footage – To keep unedited clips accessible for editing.
• Behind-the-scenes (BTS) content – To document our production process.

By consolidating everything into a single drive with well-labeled folders, we significantly improved accessibility and changes speed. This structure allowed us to locate and manage our files efficiently, reducing delays during post-production.

Overall, this organized approach played a crucial role in ensuring our smooth collaboration, minimizing confusion, and increasing our production workflow.

My artists persona and brand identity

My group decided on a persona for our star to be reflected in our products 

Here are some questions provided by my teacher to help us construct on identity for our star

Here is my group ideas 

Digipak: Research & Development

Choose 6 album covers from your genre

Try and find images of the cover, back, insides. 

Break it down for technical elements

• Camera

• Mise-en-scene

What meaning is being created with the different technical elements? 

How does the imagery reflect the star's persona?

Does the artist have a logo? Is it consistent with their other media?

How has the album cover influenced you?

Now experiment and develop your own ideas. Note down your process in this post

Social Media Research & Development

 This is my social media research and development for my music video project

Choose 3 artists from your genre

BIBI, Sabrina Carpenter, Olivia Rodrigo

Visit their social media page. Screenshot examples of their overall page, their posts, their comments section

What do they post on their social media page? Can you group the different posts into categories (eg Personal, promotional etc)

Does it feel personal or is someone else creating content for them?

Do fans have the chance to interact and engage with a. The artist b. Other fans

How does the artist promote their music?

How has this soc media influenced you?

Branding Reseach

 This is my branding research for my media studies music video project 

Choose 3 artists from your genre

The artist that we chose are BIBI, Sabrina Carpenter, and Olivia Rodrigo

Visit their social media page. Screenshot examples of their overall page, their posts, their comments section

What do they post on their social media page? Can you group the different posts into categories (eg Personal, promotional etc)

Does it feel personal or is someone else creating content for them?

Do fans have the chance to interact and engage with a. The artist b. Other fans

How does the artist promote their music?

How has this soc media influenced you?

Filming Schedule

This is my filming schedule for my Music Video project

Filming Schedule (Jotform)

Media Rundown: 

Classwork: Multicam Editing

In this blog you can find the work I did on how to edit with multiple cameras. My group filmed the footage, but I edited it together. My teacher provided a template for the blog post. 

What is Multicam Editing?

Multicam editing is the process of editing footage of a single scene or subject recorded from different cameras and angles. Showing the same scene or subject from different angles helps make the video more dynamic and visually captivating for your audience

Shooting

Our subject , a classmate, stood in the centre of the room and did a short performance. My group stood around the subject to record the performance from different angles. You can also see members from other groups because we did this lesson as a class. To make it easier to synchronise our cameras, the teacher clapped at the start of the scene. This allowed us to line up the video in the editing process and ensure that the transitions would be smooth. Without this simple action it would have taken a lot longer to sync the videos. 

(BEHIND THE SCENES IMAGES): LINK HERE

Here are the raw videos from my group members:

1. Medium Shot

2. High Angle Shot

3. Low Angle Shot

My editing process

• Upload the videos to the editing software (YOUR SOFTWARE ) 

• Detach the audio of the clip you wish to use in the final video. 

• Find the ‘clap’ marker on the audio.

• Line up the video files together. 

• Cut where I want the edit to happen

• Don’t delete the clip, just lower the opacity. This way it can be used again later. 

• Mute all clips except for the one you want to use. 

 ( INCLUDE SCREENSHOTS OF YOUR EDITING)

1. I exported 3 of my videos to Capcut

2. Overlayering

3. Reducing Opacity 

4. Cut 

Here is my final edited video:

Reflection: How will this help your project? What did you find challenging? What is there anyway to simplify this process?

Honestly, editing is not something I am super familiar with since it was not really my main role during our actual music video project. This was a new experience for me, and I ended up learning a lot along the way. The whole process of syncing up multiple camera angles felt a bit overwhelming at first. The teacher clapping at the start of the scene made things much easier. Without that, I would probably still be trying to line up the footage. Once I figured out the basics, like detaching audio, finding the clap marker, and switching between different angles, it started to feel more enjoyable. The hardest part was figuring out when and where to cut so that the transitions felt smooth. It took some trial and error, but once I got the hang of it, it was satisfying to see everything come together. I also learned a useful trick about lowering the opacity instead of deleting clips, which made it easier to reuse parts of the footage without starting over. This project gave me a better understanding of how much work goes into editing and how important it is for making a video engaging to watch. Even though it is not my strongest skill, I feel like I have improved and would be more confident if I had to do it again. It was a good opportunity to experiment with different angles and watch the final video take shape.

Shooting practice: Music Video

This post contains a mini project that helped us learn how to shoot a music video. We shot our verse as a group and then created this post together.

Lesson Description: My teacher assigned each group a specific verse from "Here Comes The Sun" by The Beatles. We had to plan a scene which included various camera work and edits. After we chose a random verse from the song, the goal of this practice is to help us make mistakes right now and learn from it to prevent us from creating future casualties in the preparation of our main music video. Moreover, helping us to become comfortable with filming techniques and lip sync. 

First of all, we brain stormed of what is the context that we are going to implement in the short verse, and gather ideas on what type of camera angle, movement, as well as mise-en-scene that we are going to create. 

This is out storyboard: 

Behind The Scenes: 

As we are using 2 characters (1 main and 1 side character), it was hard to get the BTS Shoots as during the time one of our team member are excused. So here is a BTS shoot from the camera person.

This is the Google Drive file link of RAW video clips which included camera tests, shoot attempts, and bloopers.

https://drive.google.com/drive/folders/19OHN2Td7YwuSd0v_Fox0XdjzRIBKDHTg

Final Video: 

Link: 

This clip is edited by my friend, Audrey. She worked with combining the clips, ensuring the song fit seamlessly with the scenes and that the actress' lip-syncing was accurate. CapCut was the preferred editing tool due to its convenience, speed, and cost-free access. She completed the edit in one Media Studies class period which is very time effective. To keep things simple, no special effects or color grading were added, preserving a natural landscape. For the upcoming music video project, however, the editing approach will prioritize visual appeal to better engage the audience.

Problem: Due to the short verse, we were confused on how to utilize the performance. We also has a back up video of different camera angle, however, it was not used due to the short amount of time.          Solution: We decided to discard the idea and make it straightforward so that it is also easy to follow.      Reflection: This mini project is fairly easy as me and my team got the easy lyric, however, due to the short amount of time that the chorus has me and my team was contemplating on what performance we should do. However, this mini project really helped me on my time management skill as well as enhancing my knowledge on camera angles and shots. Even though me and my team mates have additional scenes from different camera angles we ended up discard it as it does not goes well when we edited it. Moreover, we also decided to record our verse infront of a mirror, which is align with our real MV project that we also recorded some verse infront of a mirror (vanity) this practice also helped me and my team mates on blocking and positioning before taking the shoot.                                                                                                                                                                     

Classwork: Stardom

Here is a theory that we learned from class today,  the theory of Stardom.

Theory of Stardom by Richard Dyer which helped us build our star’s image for our music video project. Richard Dyer’s theory suggests that celebrities are constructed by media institutions to attract their target audience and promote their product. The celebrities are portrayed as a mix of relatable qualities (to appear ordinary) and unique traits (to appeal to fans). It focuses on how the image of the star is vital to the marketing to build both commercial success and a deep emotional connection with fans.

Celebrities are appealing due to 5 main reasons: 

1. Love: We are fascinated with the love lives of the stars, can also feel a romantic affiliation with them

2. Ordinariness: We like to see them doing routine things, living normal lives just like our own

3. Success: We like the idea of overnight success, and failure before success. This appeals to our

4. sense of fair play. (Why we like reality TV so much)

5. Consumption: We are fascinated by the huge material wealth brought by media success. Not just

6. luxury homes and cars, but also strict dietary regimes set by expensive nutritionists, holidays etc.

7. Dream turned sour (downfall): fascination with the exploitation of their misery

The google docs below is created by Audrey & Rara, and also me (Kalista) & Chelsea identifying different celebrity. 

Reflection: building this stardom for a music video character is a rewarding process, especially with the research involved. By looking into celebrities like Jennie Kim or Olivia Rodrigo, I get a deeper understanding of what makes their public personas connect with fans. Exploring Jennie's edgy, stylish reputation and Olivia's relatable, raw vibe gives me real inspiration for crafting a character who feels both iconic and grounded. Through this research, I can bring in subtle details whether it’s fashion choices or personality quirks that add authenticity without exaggeration. It’s a great way to balance that unique appeal of stardom with a more relatable side, making the character feel genuine and memorable.

Claswork: Technical Elements

 Here I will be summarize all of the technical elements that will be needing when executing the music video project

Camera angles: 

Close Up (CU): Focuses on a character's face or part of an object, emphasizing emotions.

Extreme Close-Up (ECU): Highlights specific details (e.g., eyes) to intensify emotions.

Medium Shot (MS): Shows the character from the waist up, allowing for body language and facial expressions.

Cowboy Shot: Frames characters from thighs up.

Long Shot (LS): Shows the full body in relation to the environment, emphasizing action.

Extreme Long Shot (ELS): Shows the character at a distance, focusing more on the setting.

Establishing Shot: A wide shot that introduces the location, setting the scene.

Point of View (POV): Shows the scene from the character’s perspective.

Over the Shoulder Shot: Frames one character over another’s shoulder, common in dialogue.

High Angle: Looks down on the character, making them appear weaker or vulnerable.

Low Angle: Looks up at the character, making them appear powerful or intimidating.

Dutch Angle: Tilts the horizon, creating a disorienting effect that indicates distress.

Camera movements:

• Panning:

  • Horizontal or vertical movement of the camera to follow a subject.
  • Draws focus to specific elements or reveals surroundings, adding spatial context.

• Tracking Shots:

  • Camera moves toward or away from a subject, often using a dolly.
  • Creates a sense of approaching or retreating, enhancing the viewer's immersion.

• Zooming:

  • Enlarges or reduces the subject without moving the camera.
  • Emphasizes details but can be distracting if overused; good for documentary-style effects in MV.

• Tracking (Sideways):

  • Camera moves left or right, often on a track.
  • Follows characters or actions across the frame, engaging viewers by aligning with movement.

• Crane/Helicopter Shots:

  • Camera is elevated off the ground for expansive views.
  • Often used at the beginning or end of a scene to set the location or to conclude with a wide perspective.

• Tilt:

  • Pivots camera up or down, often for POV shots.
  • Useful for following a character’s gaze or scanning scenery.

• Handheld:

  • Operator carries the camera, creating shaky movement.
  • Adds immediacy or realism, often used in action or emotional scenes for raw effect.

• Steadicam:

• Camera is stabilized in a harness for smooth movement.
• Allows fluid, floating shots in complex environments, adding a dreamy or eerie feel often seen in MVs.

Mise-en-scene

mise-en-scene is a term that refers to the visual elements that a director or filmmaker controls within a scene to convey meaning and mood. The term is French for "putting in place" or "stage". 

Some key aspects of mise-en-scene include:

Setting: The time and place of the scene, including the location, scenery, and environment. Setting can help establish mood or foreshadow events. 

Costumes and makeup: Clues about characters that can include clothing, hair design, and makeup. 

Lighting: Sets the mood and guides the audience's vision. 

Staging of actors: The movements and performance of the actors.

Edits

- Cross-Cutting: Switches between multiple storylines or actions happening simultaneously to build tension.

- Continuity Editing: Joins shots in a linear flow, keeping time and space consistent.

- Fade: Gradually fades one shot out and another in, often to show time passing or transition scenes smoothly.

- Jump Cut: Quickly shifts between similar shots to create a jarring effect, emphasizing emotional change or passing time.

-J-Cut: Audio from the next scene starts before the visual cut, creating a smooth transition.

-Montage: Assembles a series of images or clips to tell a story or show progression.

-Cutaway: Briefly shifts focus to something outside the main action, helping to orient the viewer.

-Cutting on Action: Cuts from one shot to another right in the middle of an action for a seamless effect.

-Graphic Match (Match Cut): Links two scenes by aligning visual elements from one shot with the next.

Color Theory 

I also learned through this video that colors relates to psychology in a number of ways, including how they can affect our thoughts, feelings, and behaviors. As from the psychology of color, they could convey a specific meaning. Bright, warm colors (reds, oranges, yellows) stimulate energy and happiness while cool, subdued colors (blues, greens, purples) are soothing and calming. Bright, warm colors are best in rooms for entertaining like dining rooms or kitchens, while cool colors work best in relaxing spaces like bedrooms or even bathrooms. In this video, they also mentioned that creating color palette could be through 3 things, such as: 

 

- product design & costume 

- lighting = warm or cool

- color grade: which is a post-production process that involves adjusting the colors in a video, film, or image to achieve a desired look or mood

using: baselight or da vinci resolve 

Reflection: Learning all these technical elements is fun for me because I have already had some exposure to them in Grade 11, so they feel more familiar now. I enjoy experimenting with different techniques and seeing how they can transform a scene or convey specific emotions. It's exciting to realize how each camera movement or editing style can add depth to a story, and I feel more confident using them now that I have learned the basics. It is rewarding to see how much I have progressed and how I can now apply these skills to my own projects.

Storyboard

This is my storyboard for my music video project

This storyboard is created by my team mates Audrey and Chelsea

STORYBOARD COMP 3 - THE WEEKEND (BIBI, 88RISING)BY Chelsea

FIXED STORYBOARD COMP 3 - THE WEEKEND (BIBI, 88RISING) by Audrey Reflection: The storyboard was mainly created by my teammates, as we divided the tasks to work more efficiently and save time. Each of us took on different roles so we could focus on specific aspects of the project. Although my teammates took the lead on designing the storyboard, I actively contributed by sharing ideas for the scenes, particularly when it came to camera angles, mise-en-scène, and location choices. For example, I suggested how certain shots could emphasize the emotions of the star or how we could use props and lighting to reflect the character's development throughout the video. Collaborating this way allowed us to combine our strengths and come up with a more cohesive and creative plan for the music video. It was really satisfying to see how our individual ideas came together to shape the overall vision for the project.

Lyric Sheet

Here is the lyric sheet that me and my team mates did for our song 'The Weekend' by BIBI, here we leave comments on what ideas and vision that we have for our music video

We also did it on google docs, where we spent most of our time there brainstorming and giving ideas through the comment sections.

        

Below is our final lyric sheet using the application, Mural: 

Reflection: during our brainstorming sessions, we had different perspectives that sparked some disagreements. At first, Rara and I wanted the Star to have a more feminine and innocent persona, while Chelsea and Audrey envisioned her as a confident, bold character. This created some uncertainty as we struggled to fully enhance our ideas. However, we managed to find a solution by embracing our differences. We decided to incorporate a plot twist: starting with the Star appearing innocent and fragile, but gradually revealing her true personality by the end of the video. I’m really excited to bring our ideas to life because this brainstorming process has boosted my creativity and critical thinking skills, forcing me to think about what’s realistic and achievable for us as a team.

Moodboard

This is my mood board for my music video project, our chosen song is 'The Weekend' by BIBI, 88rising

MOODBOARD

Reflection: I had much fun collecting pictures for the mood board as I think putting our plan into suitable images are really exciting to do. Me and my team mates have different slides to differ our ideas and what we pictured. Slide 1 (Chelsea), slide 2 (Rara), Slide 3 (Audrey), and Slide 4 (Kalista, me). We mostly find our inspiration through Pinterest and most of us has similar ideas on what our Star would look like, their clothes, their style, etc and also the vibes that they brings which makes us even more excited to continue this project. 

Location Scout and Risk Assesment

 This is my location scout and risk assessment for my MV project, this is made by Me (Kalista) & Rara 

Reflection: going through the risk assessment and location scouting process has been an eye-opening and valuable experience. It has taught me the importance of thorough planning and preparation for every aspect of a shoot, especially when it comes to managing potential risks. For example, while scouting locations, I realized how much goes into choosing the right spot. The advantages and disadvantages of each location really made me think about how the setting can impact the entire shoot. I learned that flexibility is key, whether it’s a cafe or a friend's house, understanding how to work with the location's limitations, such as lighting or space, is crucial to maintaining the flow of the shoot.