Target Audience Adverts

 This is my target audience for my adverts

1. Product/Company Description: Healthy bars

• Company/Product Name: Fitbar

• Product Overview:

• Briefly describe the product's features: simple, catchy, unique.

• Benefits: Healthy snacks for kids to reduce their sugar consumption. Fitbar has a good source of vitamin B12, Vitamin A, Vitamin C, and Calcium.

• Unique selling points: It is a tasty yet it is a healthy snacks.

2. Target Audience Demographics:

• Age: 5 - 15

• Gender: both boys and girls

• Income Level: middle class

• Education: any education

• Occupation: elementary - middle school students

• Geographical Location: any location 7

3. Target Audience Psychographics:

• Interests: Active kids, studying

• Lifestyle Choices: healthy lifestyles

• Values and Attitudes: cheerful, values their healthy diet and their body health.

• Opinions: Might doesn't care about their health but after trying the healthy bars they realized that eating

• healthier and improve well-being really affects their overall life performance.

4. Understanding Consumer Behavior:

• Needs: Source of fiber, snacks that is rich in nutrients and also full-filling.

• Motivations: To have perform in their maximum potential everyday, to live a healthy life style starting

• from the small things which is snacks.

• Pain Points: Young audience that is too in dependent with eating sugars so they could eat fitbars instead.

5. Competitor Analysis:

• Competitor Name: Soyjoy

• Competitor's Target Audience: Adults and elder people

6. Target Audience Persona:

• Persona Name: Fittbar buddy

• Age: 5 - 15

• Gender: Both boys and girls

• Occupation: Elementary school kids

• Interests: sports, music, academics

• Lifestyle: maintaining healthy body

• Values and Attitudes: Energetic, agile, promotes positivity

• Needs and Motivations: Achieving their goals

• Pain Points: keeping their motivations throughout their day

7. Aligning Advertisement with Target Audience:

• Message: Creating the snack that not's just yummy, but also healthy and packed with fiber,

• fitbars keeps hearts smiling.

• Visuals: neon color, with carton characters, have a little bonus of small toys inside

• Tone: Cheerful tone to be more persuasive, energetic, and vibrant.

Self - reflection:

I think researching about the products in general is quite easy and doesn't consume a lot of time. However, the challenging part in this target audience I'd say is to identify their demographic and psychographic segment. I believe this target audience will guide me on making the storyboard better and provides direction. What will I do differently next time would be thinking critically more on what message I should deliver for my product.