This is my research for 2 industry for my music video project
Production Company: Prettybird (USA)
Brief: It is an American record label owned by Sony Music Entertainment. It is a hybrid production company that creates cutting-edge work which transcends Boundaries and Lives at the crossroads of branded entertainment, music, sports, technology, film and television.
Genre: Pop, R&B, and Hip hop
Other content they produce:
- Sam Smith & Kim Petras – Unholy (2022)
- Lizzo – Special (2023)
- Kali Uchis – TelepatÃa (2022)
Typical audience:
• Teenagers between 17+
• A balanced audience, but there may be a slightly leaning toward female viewers, especially for pop music, which often features strong female artists.
• Teenagers between 17+
• A balanced audience, but there may be a slightly leaning toward female viewers, especially for pop music, which often features strong female artists.
Psychographics:
Company size and age:
• From 2007
• Medium-sized independent production company with offices in the USA and UK. They are well-established but operate with a boutique approach to high-end production.
• From 2007
• Medium-sized independent production company with offices in the USA and UK. They are well-established but operate with a boutique approach to high-end production.
Most successful product:
• Adele – Hello (2015): Directed by Xavier Dolan, produced by Prettybird. This music video became iconic worldwide, gathering billions of views and winning multiple awards, including a Grammy.
Resource:
Production Company: Interscope Records
Brief: Interscope Records is an American record label based in Santa Monica, California, owned by Universal Music Group through its Interscope Geffen A&M imprint.
Genre: Pop & alternative R&B
Other content they produce:
- Billie Eilish – Happier Than Ever (2021)
- Kendrick Lamar – DAMN. (2017)
- Lady Gaga – Chromatica (2020)
- Maroon 5 – JORDI (2021)
Typical audience:
• Young adults around the age of 15 - 30ish
Psychographics:
• Young adults around the age of 15 - 30ish
Psychographics:
• Fans who value creativity and innovation in music and visuals, often following their favorite artists on social media.
Company size and age:
• Interscope Records was established in 1990
• Part of the larger Universal Music Group, which includes a diverse range of labels and artists.
• Interscope Records was established in 1990
• Part of the larger Universal Music Group, which includes a diverse range of labels and artists.
Most successful product:
• Kendrick Lamar’s To Pimp a Butterfly (2015) received commercial success, solidifying Interscope's reputation in the industry.
Resource:https://interscope.com/
Reflection: Doing research on the industry before jumping into my music video project is super important because it gives me a solid understanding of current trends and what audiences are into. It helps me figure out how to stand out, get inspired, and plan better before executing my project. By knowing what works in terms of style and production quality, I can make sure my video looks professional and target the right audiences.
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