Production: File Organization

This is my file organization for my music video project

My team mates and I used several apps to communicate, combine our work, and to make everything organized and easy to find which  really helped us on the process of exporting clips. Our primary mode of communication was WhatsApp, which we used to coordinate with our cast and crew. This platform allowed us to quickly spread information, schedule shoots, and resolve any last-minute changes, making our process more efficient. To further enhance accessibility, we created a WhatsApp community group, ensuring all key updates and discussions were centralized in one place.

Since we had different side cast members scheduled on different days, this system was particularly beneficial in managing availability. Whenever uncertainties arose regarding which actors were available for a shoot, the group chat helped us clarify and adjust our plans accordingly.

File Management & Storage

Beyond communication, we utilized Google Drive as our primary storage solution. We systematically organized our footage into dedicated folders, including:

• Screen tests – To review performances before final shoots.
• Raw footage – To keep unedited clips accessible for editing.
• Behind-the-scenes (BTS) content – To document our production process.

By consolidating everything into a single drive with well-labeled folders, we significantly improved accessibility and changes speed. This structure allowed us to locate and manage our files efficiently, reducing delays during post-production.

Overall, this organized approach played a crucial role in ensuring our smooth collaboration, minimizing confusion, and increasing our production workflow.

My artists persona and brand identity

My group decided on a persona for our star to be reflected in our products 

Here are some questions provided by my teacher to help us construct on identity for our star

Here is my group ideas 

Digipak: Research & Development

Choose 6 album covers from your genre

Try and find images of the cover, back, insides. 

Break it down for technical elements

• Camera

• Mise-en-scene

What meaning is being created with the different technical elements? 

How does the imagery reflect the star's persona?

Does the artist have a logo? Is it consistent with their other media?

How has the album cover influenced you?

Now experiment and develop your own ideas. Note down your process in this post

Social Media Research & Development

 This is my social media research and development for my music video project

Choose 3 artists from your genre

BIBI, Sabrina Carpenter, Olivia Rodrigo

Visit their social media page. Screenshot examples of their overall page, their posts, their comments section

What do they post on their social media page? Can you group the different posts into categories (eg Personal, promotional etc)

Does it feel personal or is someone else creating content for them?

Do fans have the chance to interact and engage with a. The artist b. Other fans

How does the artist promote their music?

How has this soc media influenced you?

Branding Reseach

 This is my branding research for my media studies music video project 

Choose 3 artists from your genre

The artist that we chose are BIBI, Sabrina Carpenter, and Olivia Rodrigo

Visit their social media page. Screenshot examples of their overall page, their posts, their comments section

What do they post on their social media page? Can you group the different posts into categories (eg Personal, promotional etc)

Does it feel personal or is someone else creating content for them?

Do fans have the chance to interact and engage with a. The artist b. Other fans

How does the artist promote their music?

How has this soc media influenced you?

Filming Schedule

This is my filming schedule for my Music Video project

Filming Schedule (Jotform)

Media Rundown: 

Classwork: Multicam Editing

In this blog you can find the work I did on how to edit with multiple cameras. My group filmed the footage, but I edited it together. My teacher provided a template for the blog post. 

What is Multicam Editing?

Multicam editing is the process of editing footage of a single scene or subject recorded from different cameras and angles. Showing the same scene or subject from different angles helps make the video more dynamic and visually captivating for your audience

Shooting

Our subject , a classmate, stood in the centre of the room and did a short performance. My group stood around the subject to record the performance from different angles. You can also see members from other groups because we did this lesson as a class. To make it easier to synchronise our cameras, the teacher clapped at the start of the scene. This allowed us to line up the video in the editing process and ensure that the transitions would be smooth. Without this simple action it would have taken a lot longer to sync the videos. 

(BEHIND THE SCENES IMAGES): LINK HERE

Here are the raw videos from my group members:

1. Medium Shot

2. High Angle Shot

3. Low Angle Shot

My editing process

• Upload the videos to the editing software (YOUR SOFTWARE ) 

• Detach the audio of the clip you wish to use in the final video. 

• Find the ‘clap’ marker on the audio.

• Line up the video files together. 

• Cut where I want the edit to happen

• Don’t delete the clip, just lower the opacity. This way it can be used again later. 

• Mute all clips except for the one you want to use. 

 ( INCLUDE SCREENSHOTS OF YOUR EDITING)

1. I exported 3 of my videos to Capcut

2. Overlayering

3. Reducing Opacity 

4. Cut 

Here is my final edited video:

Reflection: How will this help your project? What did you find challenging? What is there anyway to simplify this process?

Honestly, editing is not something I am super familiar with since it was not really my main role during our actual music video project. This was a new experience for me, and I ended up learning a lot along the way. The whole process of syncing up multiple camera angles felt a bit overwhelming at first. The teacher clapping at the start of the scene made things much easier. Without that, I would probably still be trying to line up the footage. Once I figured out the basics, like detaching audio, finding the clap marker, and switching between different angles, it started to feel more enjoyable. The hardest part was figuring out when and where to cut so that the transitions felt smooth. It took some trial and error, but once I got the hang of it, it was satisfying to see everything come together. I also learned a useful trick about lowering the opacity instead of deleting clips, which made it easier to reuse parts of the footage without starting over. This project gave me a better understanding of how much work goes into editing and how important it is for making a video engaging to watch. Even though it is not my strongest skill, I feel like I have improved and would be more confident if I had to do it again. It was a good opportunity to experiment with different angles and watch the final video take shape.

Shooting practice: Music Video

This post contains a mini project that helped us learn how to shoot a music video. We shot our verse as a group and then created this post together.

Lesson Description: My teacher assigned each group a specific verse from "Here Comes The Sun" by The Beatles. We had to plan a scene which included various camera work and edits. After we chose a random verse from the song, the goal of this practice is to help us make mistakes right now and learn from it to prevent us from creating future casualties in the preparation of our main music video. Moreover, helping us to become comfortable with filming techniques and lip sync. 

First of all, we brain stormed of what is the context that we are going to implement in the short verse, and gather ideas on what type of camera angle, movement, as well as mise-en-scene that we are going to create. 

This is out storyboard: 

Behind The Scenes: 

As we are using 2 characters (1 main and 1 side character), it was hard to get the BTS Shoots as during the time one of our team member are excused. So here is a BTS shoot from the camera person.

This is the Google Drive file link of RAW video clips which included camera tests, shoot attempts, and bloopers.

https://drive.google.com/drive/folders/19OHN2Td7YwuSd0v_Fox0XdjzRIBKDHTg

Final Video: 

Link: 

This clip is edited by my friend, Audrey. She worked with combining the clips, ensuring the song fit seamlessly with the scenes and that the actress' lip-syncing was accurate. CapCut was the preferred editing tool due to its convenience, speed, and cost-free access. She completed the edit in one Media Studies class period which is very time effective. To keep things simple, no special effects or color grading were added, preserving a natural landscape. For the upcoming music video project, however, the editing approach will prioritize visual appeal to better engage the audience.

Problem: Due to the short verse, we were confused on how to utilize the performance. We also has a back up video of different camera angle, however, it was not used due to the short amount of time.          Solution: We decided to discard the idea and make it straightforward so that it is also easy to follow.      Reflection: This mini project is fairly easy as me and my team got the easy lyric, however, due to the short amount of time that the chorus has me and my team was contemplating on what performance we should do. However, this mini project really helped me on my time management skill as well as enhancing my knowledge on camera angles and shots. Even though me and my team mates have additional scenes from different camera angles we ended up discard it as it does not goes well when we edited it. Moreover, we also decided to record our verse infront of a mirror, which is align with our real MV project that we also recorded some verse infront of a mirror (vanity) this practice also helped me and my team mates on blocking and positioning before taking the shoot.