Thursday, 30 January 2025

Production: File Organization

This blog contains all of the platforms that me and my teammates used to ease our communication and file organization. This blogpost is written by me (Kalista). 

1. WhatsApp

My team mates and I used several apps to communicate, combine our work, and to make everything organized and easy to find which  really helped us on the process of not only exporting clips but also makes everything structured and convenience especially if there are any unpredicted changes. Our primary mode of communication was WhatsApp, which we used to coordinate with our cast and crew. This platform allowed us to quickly spread information, schedule shoots, and resolve any last-minute changes, making our process more efficient. To further enhance accessibility, we created a WhatsApp community group, ensuring all key updates and discussions were centralized in one place.



Since we had different side cast members scheduled on different days, this system was particularly beneficial in managing availability. Due to our crews and casts were quite a lot for this Component 3 project we created WhatsApp community so that all information are not only being distributed in one group that everyone could see. This further enhances efficiency and convenience as members are not missing on important messages that they should read. 

1. Group 1 (media gals): is our main or core group consisting of four of us (Kalista, Chelsea, Rara, & Audrey). In this group we planned everything from the pre-production to post-production. We share regular discussions with each other, divides the roles and job of each person / allocating tasks, ask feedbacks amongst team members and mostly working together to achieve the product that we are aiming to get. 

2. A group still containing only the core members (Kalista, Chelsea, Rara, & Audrey) but this is specifically an editing group where the editor of the group (Chelsea) send the editing progress and Me (Kalista), Audrey, and Rara gives any input or suggestion for her to make. 

3. A group consisting of our core members + main star (Cinta): Since Cinta is the main cast she will be the one who needs most shooting and it will be easier to be able to communicate through group where we share her schedule as well as the dress code that she will be wearing on the day. 

4. To avoid any messages pilling up in our main group we decided to make a separate group for links & sources and this group definitely makes everything easier and saves time especially when we were going to embed links to our blog.

5. The other groups consists of side casts for day 1, 3, and 4 this eases communication and us to share the rundown of the schedule amongst casts and crews. 

Additionally, we also maintained our professionalism and consistency through not forgetting to update the crew if there is any shoot on the next following day, encouraging everyone to give their best, and announcing the place, clothes, as well as time. 

→ Us showing gratitude towards the main Star.



2. Google Drive



File Management & Storage

Beyond communication, we utilized Google Drive as our primary storage solution. We systematically organized our footage into dedicated folders, including:

  • Screen tests – To review performances before final shoots.
  • Raw footage – To keep unedited clips accessible for editing.
  • Behind-the-scenes (BTS) content – To document our production process.

By consolidating everything into a single drive with well-labeled folders, we significantly improved accessibility and changes speed. This structure allowed us to locate and manage our files efficiently, reducing delays during post-production. Overall, this organized approach played a crucial role in ensuring our smooth collaboration, minimizing confusion, and increasing our production workflow.

3. Google Docs

Google docs is a really great tool when working together in group because multiple people could work and edit the document at the same time. This prevent us to waste time which makes teamworking super efficient. Additionally, we could also adds some comments on suggestions without changing the original text this helps reviewing work easily. 

 → This is an example when me and my teammates work together to edit our Statement of Intent collaboratively. 

 



4. Pinterest

This platform was mainly beneficial for clothes inspirations for our casts to give them an image or idea on how we would prefer them to dress. We also separate these inspirations to different folders to make everything structured and organized. We then send these folders to our casts a day before our shooting so that they are aware and prepared. Below is how our Pinterest board look like: 

 → 



With Pinterest, it allows all member to collectively be able to save any pictures as well as the  platform itself has lots of inspirations that we could take from them which really helps us on deciding what style we wanted our casts to wear for different shooting days as we mentioned the different dates on each folders too. 

Self-reflection: Looking back on how me and my teammates organized our files, I am very proud on how we could stay organized and collaborative. This blogs not only represents how we wanted everything to be structured and well-planned however it also eases the process of working from start to finish. The most important platform that I personally think is WhatsApp community as it is our main source of communication with different casts, where me and my teammates work together and discuss ideas, etc. Creating specific groups really helped us to avoid cluttering of information which is super impactful to ensure that the right information being received by the right people. I also realized how positive encouragements can be very important to keep the team motivated, but most importantly, be on track. All things considered, this project has improved my organizing and communication abilities. It showed me the effectiveness of teamwork when everyone is on the same page and when tools are used wisely. I am thankful of everything that I obtained from this experience and glad of the contributions I have made, particularly in the areas of communications management and planning.

Tuesday, 21 January 2025

My Artist Persona & Brand Identity

This blog post includes me and my group's decision on persona for our star to be reflected in our products. We did this task together (Audrey, Chelsea, Rara & Kalista). 

Here are some questions provided by my teacher to help us construct an identity for our star: 


Here is my group ideas written in a poster paper: 



Self-Reflection: The process of researching and discussing on the artist persona was really fun especially me and my teammates have already have several ideas in mind on what our Star vibes and energy would be like that we all agreed on. We are also aware on how crucial it is to develop our artist persona and identity before executing as this would eases the process and will enable us to create connection with our target audiences, especially our target demographic. We did our discussions in this spider web diagram which is really convenience as it is very good for brain storming and if we have additional ideas we can just draw an arrow and add our ideas. Moreover, it is very easy for me and my teammates to discuss and agreed on our artist persona this is due to our potential main Star has already possesses these qualities that we are aiming for.


Digipak: Research & Development

Here is my research and development of our artists feedback. This blogpost is written by (Rara and Audrey). However, we all discussed this together as a team to collectively pick which design suits our artist best.

Here is the research for digipaks conducted and reported by (Audrey).


In order to create a digipak, we must understand what a digipak is, including its conventions (especially in the pop-music genre).

Here is our research on digipaks:

What is a digipak?

A digipak is a style of packaging commonly used for protecting a CD/DVD of an artist’s album. This packaging is mostly used for CD singles and its limited edition of an artist’s album. There are two types of digipaks; regular digipak and a jewel case. Digipaks are commonly high in manufacturing cost although their resistance is low due to easily disintegrated material which is cardboard laminated in UV and plastic. Whereas, a jewel case is made out of injection-moulded polystyrene (transparent plastic) which makes this packaging more durable. In this case, we were tasked to create a jewel case version of digipak which includes 4 panels.



Here are the conventions and features of a whole digipak:

Front cover:

  • Image of the Main Artist/Band: Pictures (mainly close-ups) of the star to present them directly the audience. This gives the album an identity
  • Album title: For audiences to recognize.
  • Artist name: Identity of the star.
  • Label logo: Identity of record label.
Back cover

  • Images of the star: Pictures to present the album in a certain way (according to the intended reading), gives a sense of identity to the album.
  • Tracklist: Information for the audience regarding what’s included in the album.
  • Special features
  • Barcode: Commonly seen in the back when it’s up for sale.
  • Institutional information (copyright): Gives audiences information about ownership and restrictions on copywriting.
Spine/Binding

  • Artist name
  • Album title
  • Record label (logo)
  • Reference number
These conventions are commonly used to give identity for the audience.

Inside

*All are optional

  • Institutional information
  • Song lyrics
  • Artist/band posters or images
  • Postcards
  • Promotional information
  • Merchandise information
  • Website information 

Institutional information 

These are the copyright notices for the album which includes record label, production company, composer and producer credits, media company, distributors, reference number, year of publishing, and artist informations.

Through these outlines, we have a sense of direction for what to include in our digipak. We understand which conventions to include and which elements to subvert based on our own intentions for the album’s readings.

This is the resources we used to find the information:

- https://www.slideshare.net/slideshow/codes-and-conventions-of-a-digipack-52886313/52886313

- https://r.search.yahoo.com/_ylt=Awr92piX4M1n.CUOGitXNyoA;_ylu=Y29sbwNncTEEcG9zAzMEdnRpZAMEc2VjA3Ny/RV=2/RE=1742755224/RO=10/RU=https%3a%2f%2farmchairmaestro.com%2f2022%2f05%2f14%2fpackaging-perspective-jewel-cases-vs-digipaks%2f/RK=2/RS=AEtrfa88SBPbntF5p6NinMC1LTE-

Next is the research on the dimensions of a digipak so that we are able to create the digipak precisely in sizings. It is important for us to research the dimensions of a digipak in order to create one. Here are images of the sizings that we found on the internet.










For the creation of the digipak, we are gonna utilize a designing app called Canva which includes the sizings of an album cover (1400 x 1400 px). Whereas, according to our research, the front cover (album cover) would be (125 x 125 mm). Tofind the size of bindings we must find the scale and ratio with the actual (in mm) width to be 10mm and the height

would be 125mm.






This would result in the sizing of the binding (112 x 1400 px).
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Here is our research on pop album digipaks conducted by (Rara and Audrey).

Apart from the features and dimensions of a digipak. We must know the conventions of an album cover which would then be used as the front cover of the digipak.

Digipak Cover








We admire these portrait shots of the artists that feature a medium close-up shot. The usage of a medium close-up shot is so that the star/artist can be featured and presented the most to the audiences. It showcases them and promotes the artist’s image, these are done to create a sense of identity from the star to the audience so that they are more recognised. We believe these are what attracts our target audiences. A generic mise-en-scene would be the usage of vibrant colors in the pop genre. As those are digipaks from the pop music genre, they must represent the music and songs in the album through the cover. Since pop music is an upbeat style, it is most suitable if it gives a depiction for the audience that it would be vibrant and colorful. We also liked Sabrinas Carpenter's “espresso” album (1st on the top row) as the pose gives a flirtatious vibe which we were going for. On the other hand we also like Gracie Abrams “The Secret of Us"album as the text is more readable while still giving the album an elegant look due to the cursive font used and the colour yellow which connotes it to being more pure and soft.









However we did not really like these album covers as it goes against our whole message and theme. As
most uses a middle or long shot and mostly portrays their artist to be more distant. Especially for Beyonce’s album called “cowboy carter” (2nd at the top) it uses excessive amounts of props. The colour
for most of the albums were also quite dull making it seem more sad and melancholy.



MAIN INSPIRATION:


Ruby - JENNIE



Ruby, JENNIE’s solo album, was one of our main inspirations for our digipak cover. This digipak/ album cover properly balances the proportions between colors which interest us as it highlights the color red as it pops out from the dark, plain backdrop. This will attract the audiences’ attention to the use of a striking and bold in contrast to the dark and solid backdrop. The color red was presented nicely in a way that it effectively conveys the color theme without overflowing the cover. The color red also connotes empowerment which gives a confident vibe. Commonly, red is associated most with women specifically meaning that a demographic for this album would be confident women. This cover, however, subverts the conventions of a pop music album due to the unconventional usage of both a long shot and a close-up shot. According to Neale’s Genre Theory, a media text has to be similar enough to be recognised by audiences by conforming to conventions, while being different to remain unique and appealing to attract audiences though the subversion of conventions. Jennie utilised the subversion of generic medium close-up shots of herself as the star to remain unique for the audience. This reflects the content of the album itself, which promotes uniqueness and being unapologetically herself, or self-empowerment. The album title and the artist name is also included and written in a cursive font, this may connote femininity as women are more likely to enjoy these. Cursive fonts connotes elegance and class which would be understandable for why women tend to enjoy cursive. The usage of a cursive font also reflects the album and the star’s persona as JENNIE is represented as a classy, elegant, and feminine figure throughout her music career. Moreover, the shot of the star is taken from a lower angle which makes the star appear more dominant. This effect creates a confident tone of the star, herself, which would be a consistent delivery of her reel persona as JENNIE in her music career is always presented as a global ‘IT girl’ hence a confident woman.


Rosie - ROSE



This album cover piqued our interests from its eye-catching album title. The usage of the color red represents love which is a common connotation from the media, this is used to represent the content and themes in the album. This color was used smartly in contrast to the soft, golden-hued background, this effect made it pop out to the audiences’ eyes which may capture their attention easily. The album title, ‘rosie’, is used as it is the artist’s name/identity, the boldness of the text and how it captures the audiences’ attention creates a bigger focus on the artist’s identity herself. It labels how the album is called ‘rosie’ and revolves around the star. Moreover, the usage of the sans-serif font creates a modern aesthetic which may appeal to a newer generation of adult women. Again, we really liked the usage of the red color as it creates more focus towards the text and gives a feminine touch to the album from the connotations given. The artist’s pose is relaxed and has a direct mode of address due to the dreamy stare and vibes from the star. This creates a connection between the star and the audience allowing a deeper connection through the mode of- address and it also creates more engagement from the audience themselves. The lighting and tone of the album cover which consists of warm colors and hues evokes a romantic mood and a hint of melancholy, this may represent the album in general as it may reflect the emotional tone of the
music.

This album conformed to the conventions of a pop album from the usage of close-up shots
of the star’s face. This technical element (camera shot) is used to present the star to the audience
while creating a connection in between. We really liked how the album cover shows a sense of
vulnerability of the star which may reflect how her persona in the media is portrayed.


Short n Sweet - Sabrina Carpenter



We really liked the pose from Sabrina Carpenter’s ‘short n’ sweet’ album. The star, Sabrina Carpenter, posed in a very seductive and elegant way which connotes feminism. A strong confidence and empowerment is set by the posture and how the star directly gazes at the camera. This can also be a direct mode of address from the star and audiences to create a strong emotional bond and deeper connection which allows engagement. The over-the-shoulder gaze from the Star also highlights how minimal her clothing is in the album cover which is provocative implying adult contents and mature issues are included in her album. This further means that the target audience would be an older demographics, preferably young adults to adults of age 30. Her makeup and style gives a retro vibe which would be a consistent theme of her brand reputation. Carpenter’s brand/star identity is vintage yet modern, as her music and music videos are popular for her recurring theme of classic Hollywood or 90s model. Especially, bringing a very feminine look which is what the star is known for; flirtatious persona. A red lipstick kiss mark is seen on her shoulder which is a symbol of love and passion which are the themes of her album, songs. The kiss mark stands out due to the bold color (red) which contrasts the whole color theme in the album cover which makes it very eye-catching to the audience. The color blue in the background is very calming which may be the intended reading of the usage of the color blue. It may connote peace and relaxation which reflects how the songs in her album are. Regardless of the pop genre, her songs aren’t too hype or upbeat which is conveyed through the music album cover by the usage of the color blue. We found that most pop music albums rarely includes any texts (title of album and artist name) as they tend to focus on their star in the front cover. This means how they are portrayed in the cover affects how they are presented in the media along with their reel persona as proven. From knowing the artist, audiences may recognise the themes and tones of their songs due to the representation itself. This album cover conforms to that convention so Sabrina Carpenter fans can recognise her album.




Here are some pictures of pose ideas (Rara) found on Pinterest.

We chose these pose ideas as we want to convey a direct mode of address from our star by looking directly at the camera. This allows our artists to have more of a personal connection with their audience. Moreover, we intend to bring a very feminine tone to our star as it is her persona, which is why we looked up elegant and flirtatious poses associated mainly with females. We also want to create a dominant reading of confidence and self-empowerment from our artist’s album and persona. We didn’t decide on a single pose as it is better to have a range and variations of different poses for backup. We want to experiment and see how it looks as the cover before setting a final choice, hence trial-and-errors.










Back Cover

Our research on the digipak's back cover includes pop female artists. Here we can see that most albums' back covers have a tracklist with a barcode and production company/credits. We used these ideas as a rough draft on what theme our artists' album (Cinta) will be like. Depending on the tracklist and the overall colour scheme, pose, and design of the back cover, it includes elements that make people understand the star better, as some have a general overview of what the album is.











Binding/Spine

We weren't quite sure on how to develop this part of our digipak. So in order to gain more under standing we found a picture of Taylor Swift's albums spine lined up together, where we found a
digipak binding usually consisting of the stars name, album, production company, and a code
of referral. And it all uses the same theme from the back and front cover meaning a digipak
should have a cohesive theme throughout the outside and inside so audiences can easily know that it's our artist's trademark.








CD Cover

Here my teammate (Rara) compiled different artists' CDs that fit the overall genre of our star (Cinta). As some artists usually use a soft colour we plan on using the inspo from Ariana Grande and Sabrina Carpenters digipak (1st & 2nd at the top) as it shows off more of the artists feminine side and personal touch with Sabrina’s kisses and handwriting while Ariana Grande’s is bold and almost neon red which connotes her confidence.










Other inspirations

Here we have multiple pictures from Pinterest and google of our 2 artists that inspired our star most which are Sabrina Carpenter and Olivia Rodrigo. As our main theme is for our star (Cinta) to be bold and flirty, we decided to use Sabrina’s iconic kiss mark to become the main trademark of our Star.







This was our main inspiration for our tracklist page for the back cover of our digipak that we took from Sabrina Carpenter’s ‘short n’ sweet’ album. This piqued our interest due to the simplicity of the design that clearly conveys the message (contents and tracklist of the album) clearly while keeping a creative form of display. The usage of cursive and serif fonts were very classy and elegant which could really attract our target demographics (women). Another feature we liked would be the usage of texture (leather-like) which really makes the digipak design more realistic and it was just a fun and creative element that supports the whole aesthetic of ‘nostalgia’ conveyed in her album.





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Here is the Development progress:

Digipak cover designs: embed cover:
 
The Weekend by Audrey Soedargo


Binding design:






CD:
embed cd:
 
CD - MG25 by Audrey Soedargo


MOCKUPS:
MOCKUP - THE WEEKEND - MG25 by Audrey Soedargo


Here is the STEP-BY-STEP DEVELOPMENT created by (Audrey and Rara).





Self-reflection: My teammates consists of 4 members and due to that Audrey and Rara are the ones who are in charged of the digipak whilst I (Kalista) and Chelsea are in charge of the social media. However, through out this digipak development they have been active on always seeking for input and asking for our opinions which really involved everyone in the decision making from the process until choosing the final product. This definitely increases my contribution as they are involving me and Chelsea throughout the process which does not leave me behind if there are any major changes along the production of the digipak. I would say having an open discussions especially when we are working on different things are crucial so that everyone are on the same page and could contribute and give suggestions when are needed. I contributed through giving comments, suggestions / feedbacks, and not to forget praises or encouragement to Audrey and Rara. Despite us doing different tasks, the digipak and social media presence needs to have the same vibes and style so that we could be consistent with our brand identity and tailor our target audiences better.