Weekly progress & plan

This is my weekly progress on my music video project. This bllogpost is written by me (Kalista).

Week 1:

This week I did my preliminary research on various genre of music video such as pop, rock, indie, and hip-hop. Throughout my research I analyze some of the conventions of each genre and me and my team decided to go with pop genre. 

Week 2:

This week I did my preliminary research on my music video project, I also did my research on different types of genre and gained a general idea on the conventions of each genre with also discussing it with my team mates. 

Week 3: 

This week I finalized my research on the genre, me and my team narrow our choices to pop or indie, I research more in depth on that genres and I noticed some conventions on my genre that I could pick up for me to use. 

Things to do: Add more local singer to the research as we are using an East Asian star

Week 4: 

This week me and my team mates has started our statement of intent, we also finalized our genre and get most of our things done. Moreover, we also review of the theory of Stardom this gives an idea of celebrity personality which is beneficial when we are brainstorming out project and what persona do we want to make our singer have.

Week 5:

This week me and my group did our lyric sheet of our song choice and we also brain stormed a lot on ideas and scenes that we wanted to include in our music video. Moreover, we discuss most of our general ideas such as the shots that we wanted  to use, and also the narrative that we are planning for our music video to go with. 

Week 6:

This week is full of project lessons, we tried to finish our lyric sheets and did all the scenes that we were planning to do. I also got the checklist on the things that I needed to include on my blog. However, due to I am retaking one of my AS levels it has been overwhelming but I managed to spare time to did and brainstorm my ideas with my team. I also need to finish my lyrics sheet and location scout.

My teacher also give this checklist for the class, this really helps me on tracking my progress and being able to not miss anything out due to I can easily tick and put plan of action to stop me for forgetting what I should include on my blog.

Week	Start Date		Task		Blogpost Title	Content	Deadline
W8	6 January	Production	Shoot		Mini-project: Lip Sync and Editing	How to edit	W10
					Behind-the-scenes	Images from your filming (all members)	W11
W9	13 January		Shoot		Social Media: Research & Development	The creative process for your stars	W15
						social media page
W10	20 January		Shoot		Digipak: Research & Development	The creative process for your Digipak	W15
W11	27 January	Production	Edit		Editing	Your editing process, including	W16
						screenshots
W12	3 February		Edit
W13	10 February		Self Reflection		Self Reflection	(1000-1500 words)	W16
W14	17 February		Self Reflection		Audience Feedback	Feedback from your target audience	W15
						which you will use to make improvements
W15	27 January		Self Reflection
W16	3 February		Finalise
W17	10 February		Finalise		Final Promotional Package
					Final Self Reflection

I am back after winter holiday, and I will be starting a new week for my weekly progress and plan. 

Week 1: 

This week I just get back from my holiday and we did a mini project of creating a clip of an MV from a song's verse 'Here Comes The Sun' by the Beatles. Me and my teams has also did some shootings during the holiday which is a good sign for our progress.

To do lists: I need to get back to shoot for our mv project.

Week 2:

This week we practiced editing a clip in class, I did a trial and error in class and explore different ways on edits as I am not really good at editing so today I experimented with different features that would helped me on my real music video project. The only problem is that I don't have enough time in class to finish my edits. However, I enjoyed editing the clip that we took together in class. 

To do lists: Shooting videos for MV, finish editing

Week 3: 

This week me and my team has delved into more researches, we started branding research, social media research and development, as well as digipak research and development. I particularly focuses on the social media research and the persona that we wanted our star to possess. Moreover, me and my team also created a mind map on their persona of our artists. 

Problems: We have not really thought on the artists name → vague

Week 4: 

This week we learned about persona in class which is related to our MV project as we started already with our social media research and this class really helped on what the character and personality of our Star is going to be like. Me and my teammates has also already thought a lot on what our Star's persona would be like. As our main inspiration being Sabrina Carpenter and some young female artist such as Jennie and BIBI. I found it very fun and intriguing to work with persona as we really need to be consistent when creating a character and idea of our Star.

Week 5: 

This week we started brainstorming for our audience feedback questions as well as delegating tasks to get done where me and my teammate Chelsea are doing the social media research whilst Rara and Audrey are doing the digipak development. At the end of the week we gathered audiences feedback more than what we are expecting from both media and non-media students which really makes me and my teammates happy as we have different perspectives that we could consider. 

Week 6: 

Through out week six, we have started on planning our CCR. However, it is not detailed yet as we are not finished with our main product (MV). This leads me and my team to still not be fully ready and know what to write as we still have some revisions on some clips and scene as well as adding clips and re shootings which is still very vague if we were to write our CCR now. However, we have planned our CCR on a bullet point rather than started to write which was beneficial for us. 

Week 7:

Week 7 we are continuing our project that includes branding, social media research, and digipak. We really consider the feedbacks and opinions from the audience feedbacks google form what we distributed. However, we as a team experienced an external problems this week as we are faced with lots of mocks exam that leads us to lesser work to be done. Due to us 4 taking different A Levels subject this led to schedule clash. Despite that, me and my team has done our best to really spare our free time and work on our project.

Week 8:

I would say week 8 is a very hectic week since this is the week where we go on a camping trip and is also flooded with mocks exam. However, I would say me and my team has great time management which led us to not so many work to be catched up. Throughout this week we discussed a lot, giving loads of feedbacks and advices since it is very close to finalizing our product. 

Week 9: 

This week me and my team was just continuing everything especially little details that we forgot to add. Me and my teammates also discussed everything that we wanted to include in our CCR especially since we divide ourselves to do different jobs so each student knowledge is not equal in every area so we mainly discussed on our product and finalize everything. 

Reflection: this weekly progress has helped me stay consistent. I am no longer scrambling to complete everything at the last minute. Breaking my project into manageable chunks and reflecting on it weekly has allowed me to pace myself while ensuring that I am moving forward with my music video production. Overall, this routine has been invaluable in making sure I stay organized, focused, and on track with my work. I have gained a better understanding of how to balance my project work with my other responsibilities, and I am able to approach my tasks with more clarity and confidence.

Brief

This is my brief for my music video project. This blogpost is written by me (Kalista).

Reflection: It brings so much excitements within me when I know that I will be exploring and creating MVs especially having the thoughts of coming up with ideas and collaborating with my team mates to create the product I feel like it will be such a great experience to learn from exploring and experimenting with ideas and how this experience will problem-solving and critical thinking skills.

Final Doc + Thumbnail

This is my final work on my crime documentary opening project 

Final Doc:

Gdrive link incase unable to open: https://drive.google.com/file/d/1EDZ4-G2wWtWxOSBAO0QdT6KticQJI22D/view

Thumbnail:

    

Critical Self Reflection

 This is my post for my critical self reflection on my crime opening documentary project

link: https://docs.google.com/document/d/1PsPAEEJjy1-oEN78abeDaYRQfvtlq_c42iyva8ecZKc/edit?usp=sharing

Documentary Title Research & Development

 This is my research & development for my crime documentary title

Genre: crime documentary 

Sub genre: murder 

Documentary name: 

1. "Digital Deceit: Betrayal in the Click"

2. "Web of Lies: A Friend's Fatal Secret"

3. "The Perfect Match: A Deadly Friendship"

4. "Swipe Right, Murder Left"

5. "Fatal Connections: Trust Turned Deadly"

6. "Best Friend, Worst Nightmare"

7. "Online Obsession: The Dark Side of Love and Loyalty"

8. "Virtual Vows, Real Revenge"

9. "The Double Life: Love, Lies, and Murder"

10. "The Friend Trap: Murder Behind the Screen"

11, Fallacy 

12. Deception

13. Obscura 

14. "Me, Her & Him" 

These are the potential titles that we had for our crime documentary, at first we agreed on "Deception" as it captures betrayal and deceit from her best friend. This is also such a powerful word to conveys the theme of dishonesty, two-faced, and murder involved in hidden agenda. However, during our editing process we came up with the name "Me, Her, & Him" as it hints at the dynamic and complexities of our plot where there is a triangular relationship between the character. Moreover, we also think that this title would intrigue audiences more as they would be questioning the roles and relationship among the 3 people. This ambiguity if effective in drawing the audiences in and keeping them engaged with our opening. 

Reflection: Picking title for our documentary doesn't take a long time or process as it is easy to come up with new title ideas as we go by. I also ended up liking our title "Me, Her, &  Him" due to it focuses more into the relationship of the characters rather than being direct and forewarning. It also creates ambiguity and depths as it doesn't give away too much and more delving into the psychological and emotional factors contributed to the story.

Thumbnail Research + Development

This is my thumbnail research and development for my crime documentary project

Research

Firstly, I look for thumbnail inspiration in Netflix and noticed some conventions that film maker used when creating the thumbnail. One of them that stood out the most is the mise-en-scene, the uses of dim or using dark lighting. I believe, this is an effective way for drawing attention to serious subject matter and to imply danger, terror, and mystery. 

The text being used is also mostly in bold and capital letters to ensure that it catches the viewers eyes even amidst another content. It also creates a sense of branding which ensures that audiences are aware of the crime documentary and both the thumbnail and the documentary use visual similarities to reinforce the crime theme. It can also emphasize a sense of urgency and importance where it is visually commanding thus compelling the audiences to pay attention to the information. Moreover, crime documentary also often uses desaturated dark colors or monochrome images to create a sense of ambiguity, where details are present but not fully revealed. This can heighten the sense of mystery or suspense, encouraging viewers to watch the documentary to uncover the truth behind the blurred or obscured details. 

Moreover, the crime documentary thumbnail also usually covers or blurred the image of the main character in the to imply mystery and creates hermeneutic codes for the audiences. Additionally, crime documentary opening also mostly features lots red color which symbolizes danger, courage, and anger. The camera shots and angles also they all uses direct mode of address which speaks directly to the audiences and it is a technique to construct an emotional bond, and promotes a real relationship between the audiences and the text. It also enhances the interest of the reader as it directly talks with them. The thumbnail covering the eyes also connotes a there is a hidden meaning which the audiences needs to decode from the image.

Here are the 2 documentaries that fascinated me and my team mates. First one is What Jennifer Did (2024) it uses split face imagery of the same person but showing two different expressions, this symbolizes the dual personality or character of the person especially from the contrast color, with the right ones being red washed and the left one is more natural colored which conveys happiness and purity. Additionally, the visual textures also resembles a distressed or aged photograph this creates realism contributing to potentially a disturbing or unsettelling narratives. However, me and my team couldn't use this since our crime documentary is about 2 best friends whilst this thumbnail only covered a person. While the Ice Cold documentary has lots of textual elements which is like a news paper clippings and legal document. This visual helps creates a sense of controversy and public scrutiny.

Me and my team mates also agreed that this version of Ice Cold thumbnail is also great and really similar to what we wanted to make as it covered 2 best friends in polaroid frame. The uses of monochrome color also supports our conventions that contrasts to the joyful smiles in the polaroid picture which hints the audiences that there is something underneath the smiles and happiness of both characters. Moreover, again with the uses of capital letters for the title in white color makes it standout against the monochrome background. 

Development

This development is made by my team mates (Audrey)

Self Reflection: This reflection is made by Audrey, however, I also contributed by giving feedbacks on how the thumbnail should look like and give ideas on the color grading, typography, and the main image. I think doing the development consumes lots of time as we need to record every single changes that we made and me and my team mates also make several designs for the thumbnail and having a hard time choosing them. Despite that, I learned mostly in the development process on how we can create thumbnail that satisfied our audiences and in line with our target audiences. 

Editing Process

 This is my editing process for my crime documentary opening 

This editing is done by Chelsea

Self Reflection: This editing process was made by Chelsea, it was very unfortunate since we were excited due to our editing platform could do collaborative edit, however, it couldn't actually worked and require only one person to edit at a time. Due to this, we as a group decided to be in a zoom call together to discuss any changes that we should make, potential soundtracks to use, editing techniques, and all. This process was actually very challenging and took a very long time as the changes can only be done with one laptop.  Additionally, with issues like subtitles changes their size according to the length of the sentences is a small obstacle however my team mate need to adjust every single one manually which is quite a difficulty. Despite that, editing is fun when we have figured out what edits and soundtracks we should use and just experimenting with it but its quite a hassle since we really need to focus alot on the details, audience expectations, and revisions. 

Script + Story Board

 This is my Script and Story Board for my crime documentary project 

 This storyboard is made by my team mates Chelsea and Audrey

--------------------------------------- Script ---------------------------------------------

Script by: Kalista, Rara, Chelsea, Audrey

Me and my team mates collaboratively work on this script and make changes together 

this is my link for my script (incase the preview are not working) : https://app.arcstudiopro.com/drafts/mqyJgx

Self reflection: This storyboard is created by team mates Audrey (first half) and Chelsea (Last half). However, I participated through the development or brainstorming process contributing on how the overall plot will go and continuity on how the scenes would progress. I also recommended on what the character should do or behave like as I make the statement of Intent so I am familiar with my target audiences. Moreover, I also take part on giving feedbacks on the camera angles and movements to make the crime doc realistic and professional. On top of that, contributed to writing and refining the script, suggesting dialogue as it shapes how the story is told and how the key messages are conveyed to the audiences. Furthermore, me and my teammates contributed equally on the script writing with structuring the narrative together when introducing the victim, to her online relationship, until the events leading to her death. 

Statement of Intent

 This is my statement of intent for my documentary opening project 

Self reflection: This Statement of Intent has been a crucial factor in helping me create my opening crime documentary project, as it provides a sense of clarity and focus, especially regarding my primary target audiences. Personalizing my content to meet the interests and needs of both primary and secondary audiences, by considering their demographic and psychographic traits, has helped me develop a story that will resonate with them. Moreover, Statements of Intent are important for avoiding content sensitivity. Since my crime documentary portrays teenagers from a specific race and addresses issues such as online dating, it is important to handle these topics delicately and appropriately to ensure that my team and I avoid offending any group. This approach allows us to make the documentary both effective and respectful by recognizing potentially triggering issues and exercising caution with the content we create. Additionally, the Statement of Intent helped us identify the message and impact. By emphasizing the importance of online safety and the dangers of toxic relationships, we clearly defined our dominant reading, giving the documentary's narrative clear direction. It also helped us shape the characters' personalities and choose appropriate settings, adding depth and meaning to the story and making the experience interesting and engaging for our audience.

Behind The Scenes

 This is my Behind The Scenes for my crime documentary project

INTERROGATION by chelsea tirta BEACH

BEACH by chelsea tirta ONLINE

ONLINE by chelsea tirta

ADDITIONAL SCENES by chelsea tirta 

-------------------------------------------------------------------------------------------------------------------------

Self Reflection: This behind the scenes slides are some made by my Chelsea, and one of them by Rara. They have put all of our pictures and BTS in this slides according the locations that we used during our filming.  I contributed through being the clapper board person and also the camera man during our shooting process. 

Risk Assessment and Location Scout

This is my Risk Assessment and Location Scout for my crime doc project

Self reflection: This risk assessment has helped me a lot to identifies potential risks that we might encounter in our way when shooting especially we shoot in different locations which includes indoor and outdoor and they both have different risk assessment. Not only that this risk assessments also boost our resource allocation and made us bring props or materials that we might needed due to emergency situations, for example when shooting in the beach (outdoor) the wind might be too harsh or the weather might be scorching hot so we make it mandatory for our casts to bring their hat and an outer to prevent them from having sickness. Moreover, it also improves our planning since we developed strategies and action plan to manage the risks effectively in order for our shooting session to go smoothly without any intervention or even fatal injuries.

Filming Schedule

 

This is my filming schedule for my documentary opening project

Self reflection: I can agree that my whole team is super excited on executing our plan. Me and my team planned our schedule meticulously from location scouting to scene sequencing. However, there were unforeseen circumstances that caused us to delay our shootings such as some team members could not attend because of something emergency and this leads us with no choice but to take another time in order for everyone could attend as they all play a crucial role in our production. This filming schedule also very crucial as it contains details of our daily activities, location, time, and props that we should bring and with this we will not create any misunderstanding and not forget to bring anything to the location.