Research

 

This is my research for my story board adverts

1. Brand/product: Money supermarket 

Duration of the advertisement: 1:01 minutes

Brief overview/summary: Insurance energy for mostly men 

- Target audience: 

- Age: around 17 - 35

- Gender: both but mostly men

- Interest: saving money, rapper

- Social class: middle class people 

- Message and purpose 

- Their message is to persuade middle age people to use their insurance to cover all of their safeties. 

- Purpose: catchy videos with famous rapper to target wide range of audiences. 

- Meaning and interpretation 

- The uses of humor that represents people are cool when using the insurance compared to the ones who doesn't. 

- The language being used is very catchy with rap songs to catch the attention of middle aged people and make them interested.

- Effectiveness:

- Effective as it really caught the target audience with their language and from the neighborhood location setting.

- Personal response:

A great adverts as it really catches peoples attention with comedy in it and the rap song as well as the star appeal which could potentially reaches a great amount of likes. 

2. Title of adverts: Cadbury adverts  

Brand/product: Cadbury

Duration of adverts: 1:30 minutes

Brief overview/summary: Showing the main color purple and gorilla playing a drum.

- Target audience: 

- Age: young kids (9 - 20) 

- Gender: both men and women 

- Interest: Music and gorilla 

- Social class: people that can buy chocolate 

- Message and purpose:

Is to caught peoples attention from different age and making their brand identity with purple color as it shows and identified Cadbury. 

- Meaning and interpretation 

- The uses of catchy music to catch attention 

- Using a gorilla to make people questions and put their attention to it.

- Effectiveness

It is effective, as it only have one scene which when the gorilla is playing the drum so that it could be easily remembered by people.

- Personal response

A very unique and interesting adverts as there is not a lot of things going on, mainly showing the gorilla and also the color purple which really shows Cadbury brand image which people could really easily recognize. 

3. Title of adverts: Barbie so In style 

Brand/product: barbie 

Duration: 30 sec 

Brief overview/summary: to persuade another ethnicity other than white people with dark colored barbie.

- Target audience:

- Age: young girls around 5 - 13 

- Gender: young girls

- Interest: toys (barbie) and styling 

- Social class: middle class people 

- Message and purpose 

- To attract dark colored young girls and targeting around range of audience. 

- Message to create varieties and make people interested with the new products. 

- Meaning and interpretation: 

- Catchy song for young girls, having the color bright pinks and barbie hair styles. 

- Showing how smiley and cheerful the young girls are when playing with their barbies. 

- Effectiveness:

Very effective as it really shows all the girly products such as hair spray, hair curler, and other girly stuff to encourage young girls to buy the products.

- Personal response: 

It is a great way to catch wider range of audiences as they could win a competitive advantage over their competitors as they sell new unique barbie products.

4. Title of the advertisement: Starbucks 'It Starts With You' 

Brand/product: Starbucks 

Duration of the advertisements: 0:57 seconds 

Brief overview/summary: Targeting different types of customers from a worker, cyclist, students, etc. 

- Target audience:

- Age: 15 - 55

- Gender: Both men and women 

- Interest: Different types of drinks (mostly coffees) 

- Social class: middle class people 

- Message and purpose 

- To engage people on buying Starbucks when doing their activities so that they could become more productive.

- Message is to create loyal customers from their excellent customers service. 

- Meaning and interpretation: 

- Uses catchy beat sound and the uses of transition to keep the audiences interest. 

- The uses of the the color yellow-brown ish lighting also creates a sense of welcoming and comfort.

- Effectiveness:

Super effective as the adverts shows a really great customer service and really shows the efficiency when making the coffee from the transitions creating a sense that everything is well done. 

- Personal response: 

Adverts are amazing as it shows the movement from different point of view starts from the barista and then moving to different types of customers. I would personally steals this transition idea if I were to make ads. 

5. Title of the advertisement: New Magnum Chocolate & Hazelnut Praline 30's 

Brand/product: Magnum Ice cream

Duration of the advertisements: 0:30 seconds 

Brief overview/summary: Very luxurious setting and place as well as the uses of the song.

- Target audience:

- Age: 15 - 50 

- Gender: Both men and women 

- Interest: People that likes hazelnut chocolate ice cream

- Social class: Middle and upper class people

- Message and purpose 

This adverts purpose is to create loyal customers that prefer premium ice cream. Moreover, the product's prestige image and premium price is taken into consideration as part of the value provided in premium products pricing. They also use the setting in a very extravagant and classy place which really shows the exclusive properties such as the vintage car and the magnificent buildings architecture to create a sense of fanciness therefore attracting people that would spend more money on premium ice cream. 

- Meaning and interpretation: 

They uses an elegant song throughout the video which really matches with the vibes and exclusiveness of the scene they are trying to get. Another thing is that, the model of the video uses gold color dress which really represents high-class and expensive theme. Furthermore, as she walks confidently into the building also represents the elegance of the people who tried the magnum ice cream. To add, the color gold can also be seen everywhere in the video which creates an image of radiant and alluring qualities make it serve as a representation of riches and well-being.

- Effectiveness:

I think this is a very effective and splendid adverts which really focuses on the setting, color, and also sound to captivate and charm the audiences. It also includes quotes at the end which said "Take pleasure seriously" which give satisfaction for true pleasure seekers. The delicious ice cream covered in a chocolatey layer, luscious sauce and a final crack of Magnum chocolate.

- Personal response: 

Adverts are awesome as it really represents the luxuriousness of the magnum ice cream. Moreover, they use the perfect song to suit their theme and really focuses on the delicacy of the Belgian chocolate. Lastly, they also uses a lot of different camera angles which really reveal a good details of the subject and highlight emotions of a character.

self - reflection:

I love identifying the camera angles and movement as well as analyzing what the advertisement is trying to tell the audience. I believe, studying and analyzing these adverts helps me understand how media shapes our society, influences opinions. It is exciting to uncover the hidden messages and meanings behind advertisements. Moreover, I think it is difficult sometimes to guess what the adverts is trying to say and finding the message behind a scene. And how will this help you in the project is that to have a deep understanding of how media messages are constructed and disseminated. Lastly, next time I will assess my time management and allocate enough time for each phase of the research, including planning, data collection, analysis, and writing.