This is my weekly progress on my music video project. This bllogpost is written by me (Kalista).
Week 1:
This week I did my preliminary research on various genre of music video such as pop, rock, indie, and hip-hop. Throughout my research I analyze some of the conventions of each genre and me and my team decided to go with pop genre.
Week 2:
This week I did my preliminary research on my music video project, I also did my research on different types of genre and gained a general idea on the conventions of each genre with also discussing it with my team mates.
Week 3:
This week I finalized my research on the genre, me and my team narrow our choices to pop or indie, I research more in depth on that genres and I noticed some conventions on my genre that I could pick up for me to use.
Things to do: Add more local singer to the research as we are using an East Asian star
Week 4:
This week me and my team mates has started our statement of intent, we also finalized our genre and get most of our things done. Moreover, we also review of the theory of Stardom this gives an idea of celebrity personality which is beneficial when we are brainstorming out project and what persona do we want to make our singer have.
Week 5:
This week me and my group did our lyric sheet of our song choice and we also brain stormed a lot on ideas and scenes that we wanted to include in our music video. Moreover, we discuss most of our general ideas such as the shots that we wanted to use, and also the narrative that we are planning for our music video to go with.
Week 6:
This week is full of project lessons, we tried to finish our lyric sheets and did all the scenes that we were planning to do. I also got the checklist on the things that I needed to include on my blog. However, due to I am retaking one of my AS levels it has been overwhelming but I managed to spare time to did and brainstorm my ideas with my team. I also need to finish my lyrics sheet and location scout.
My teacher also give this checklist for the class, this really helps me on tracking my progress and being able to not miss anything out due to I can easily tick and put plan of action to stop me for forgetting what I should include on my blog.

Week | Start Date | | Task | | Blogpost Title | Content | Deadline |
W8 | 6 January | Production | Shoot | | Mini-project: Lip Sync and Editing | How to edit | W10 |
| Behind-the-scenes | Images from your filming (all members) | W11 |
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W9 | 13 January | Shoot | | Social Media: Research & Development | The creative process for your stars | W15 |
| | social media page | |
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W10 | 20 January | Shoot | | Digipak: Research & Development | The creative process for your Digipak | W15 |
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W11 | 27 January | Production | Edit | | Editing | Your editing process, including | W16 |
| | screenshots | |
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W12 | 3 February | Edit | | | | |
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W13 | 10 February | Self Reflection | | Self Reflection | (1000-1500 words) | W16 |
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W14 | 17 February | Self Reflection | | Audience Feedback | Feedback from your target audience | W15 |
| | which you will use to make improvements | |
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W15 | 27 January | Self Reflection | | | | |
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W16 | 3 February | Finalise | | | | |
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W17 | 10 February | Finalise | | Final Promotional Package | | |
| Final Self Reflection | | |
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I am back after winter holiday, and I will be starting a new week for my weekly progress and plan.
Week 1:
This week I just get back from my holiday and we did a mini project of creating a clip of an MV from a song's verse 'Here Comes The Sun' by the Beatles. Me and my teams has also did some shootings during the holiday which is a good sign for our progress.
To do lists: I need to get back to shoot for our mv project.
Week 2:
This week we practiced editing a clip in class, I did a trial and error in class and explore different ways on edits as I am not really good at editing so today I experimented with different features that would helped me on my real music video project. The only problem is that I don't have enough time in class to finish my edits. However, I enjoyed editing the clip that we took together in class.
To do lists: Shooting videos for MV, finish editing
Week 3:
This week me and my team has delved into more researches, we started branding research, social media research and development, as well as digipak research and development. I particularly focuses on the social media research and the persona that we wanted our star to possess. Moreover, me and my team also created a mind map on their persona of our artists.
Problems: We have not really thought on the artists name → vague
Week 4:
This week we learned about persona in class which is related to our MV project as we started already with our social media research and this class really helped on what the character and personality of our Star is going to be like. Me and my teammates has also already thought a lot on what our Star's persona would be like. As our main inspiration being Sabrina Carpenter and some young female artist such as Jennie and BIBI. I found it very fun and intriguing to work with persona as we really need to be consistent when creating a character and idea of our Star.
Week 5:
This week we started brainstorming for our audience feedback questions as well as delegating tasks to get done where me and my teammate Chelsea are doing the social media research whilst Rara and Audrey are doing the digipak development. At the end of the week we gathered audiences feedback more than what we are expecting from both media and non-media students which really makes me and my teammates happy as we have different perspectives that we could consider.
Week 6:
Through out week six, we have started on planning our CCR. However, it is not detailed yet as we are not finished with our main product (MV). This leads me and my team to still not be fully ready and know what to write as we still have some revisions on some clips and scene as well as adding clips and re shootings which is still very vague if we were to write our CCR now. However, we have planned our CCR on a bullet point rather than started to write which was beneficial for us.
Week 7:
Week 7 we are continuing our project that includes branding, social media research, and digipak. We really consider the feedbacks and opinions from the audience feedbacks google form what we distributed. However, we as a team experienced an external problems this week as we are faced with lots of mocks exam that leads us to lesser work to be done. Due to us 4 taking different A Levels subject this led to schedule clash. Despite that, me and my team has done our best to really spare our free time and work on our project.
Week 8:
I would say week 8 is a very hectic week since this is the week where we go on a camping trip and is also flooded with mocks exam. However, I would say me and my team has great time management which led us to not so many work to be catched up. Throughout this week we discussed a lot, giving loads of feedbacks and advices since it is very close to finalizing our product.
Week 9:
This week me and my team was just continuing everything especially little details that we forgot to add. Me and my teammates also discussed everything that we wanted to include in our CCR especially since we divide ourselves to do different jobs so each student knowledge is not equal in every area so we mainly discussed on our product and finalize everything.
Reflection: this weekly progress has helped me stay consistent. I am no longer scrambling to complete everything at the last minute. Breaking my project into manageable chunks and reflecting on it weekly has allowed me to pace myself while ensuring that I am moving forward with my music video production. Overall, this routine has been invaluable in making sure I stay organized, focused, and on track with my work. I have gained a better understanding of how to balance my project work with my other responsibilities, and I am able to approach my tasks with more clarity and confidence.