Theory of Stardom by Richard Dyer which helped us build our star’s image for our music video project. Richard Dyer’s theory suggests that celebrities are constructed by media institutions to attract their target audience and promote their product. The celebrities are portrayed as a mix of relatable qualities (to appear ordinary) and unique traits (to appeal to fans). It focuses on how the image of the star is vital to the marketing to build both commercial success and a deep emotional connection with fans.
Celebrities are appealing due to 5 main reasons:
Love: We are fascinated with the love lives of the stars, can also feel a romantic affiliation with them
Ordinariness: We like to see them doing routine things, living normal lives just like our own
Success: We like the idea of overnight success, and failure before success. This appeals to our
sense of fair play. (Why we like reality TV so much)
Consumption: We are fascinated by the huge material wealth brought by media success. Not just
luxury homes and cars, but also strict dietary regimes set by expensive nutritionists, holidays etc.
Dream turned sour (downfall): fascination with the exploitation of their misery
The google docs below is created by Audrey & Rara, and also me (Kalista) & Chelsea identifying different celebrity.
Reflection: building this stardom for a music video character is a rewarding process, especially with the research involved. By looking into celebrities like Jennie Kim or Olivia Rodrigo, I get a deeper understanding of what makes their public personas connect with fans. Exploring Jennie's edgy, stylish reputation and Olivia's relatable, raw vibe gives me real inspiration for crafting a character who feels both iconic and grounded. Through this research, I can bring in subtle details whether it’s fashion choices or personality quirks that add authenticity without exaggeration. It’s a great way to balance that unique appeal of stardom with a more relatable side, making the character feel genuine and memorable.
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