This is my practice storyboard for my mini project video
This is my video analysis for A Quiet Place
The text was an extract from A Quiet Place. The film maker wanted to show how deserted, isolated, and stranded the city was, the people that lives there couldn't make any loud noises, and how the character trying to find shelter or safe place.
The film maker uses the technical elements such as establishing shot at the start of the film where the street is looking very empty and shabby. Diegetic sound was also included such as sound of the rustling of dried leaves, the wind breeze, and the sound of footsteps when people walks. There was also a non-diegetic sound such as a thrilling scores at the start of the film. This creates a sense of how neglected the city was and implying mysteries that lies behind it as well as suggesting that the family are the only people who are left in the city. Moreover, during the scene in the shop/market the film maker started with low shot to show how lonely the character is in the middle of the neglected and dusty market stall this imply that no one has been there for such a long time and create a sense of dumped and unused things since there was a medicine, foods, and toys that was left in the market. This idea is also supported by the silence and quietness of the environment and there was no other sound other than nature and the movement of the character. A melancholy scores was also played when the character was having a conversation to show sadness and how they wanted to leave the city.
This is my target audience for my adverts
1. Product/Company Description: Healthy bars
Company/Product Name: Fitbar
Product Overview:
Briefly describe the product's features: simple, catchy, unique.
Benefits: Healthy snacks for kids to reduce their sugar consumption. Fitbar has a good source of vitamin B12, Vitamin A, Vitamin C, and Calcium.
Unique selling points: It is a tasty yet it is a healthy snacks.
2. Target Audience Demographics:
Age: 5 - 15
Gender: both boys and girls
Income Level: middle class
Education: any education
Occupation: elementary - middle school students
Geographical Location: any location 7
3. Target Audience Psychographics:
Interests: Active kids, studying
Lifestyle Choices: healthy lifestyles
Values and Attitudes: cheerful, values their healthy diet and their body health.
Opinions: Might doesn't care about their health but after trying the healthy bars they realized that eating
healthier and improve well-being really affects their overall life performance.
4. Understanding Consumer Behavior:
Needs: Source of fiber, snacks that is rich in nutrients and also full-filling.
Motivations: To have perform in their maximum potential everyday, to live a healthy life style starting
from the small things which is snacks.
Pain Points: Young audience that is too in dependent with eating sugars so they could eat fitbars instead.
5. Competitor Analysis:
Competitor Name: Soyjoy
Competitor's Target Audience: Adults and elder people
6. Target Audience Persona:
Persona Name: Fittbar buddy
Age: 5 - 15
Gender: Both boys and girls
Occupation: Elementary school kids
Interests: sports, music, academics
Lifestyle: maintaining healthy body
Values and Attitudes: Energetic, agile, promotes positivity
Needs and Motivations: Achieving their goals
Pain Points: keeping their motivations throughout their day
7. Aligning Advertisement with Target Audience:
Message: Creating the snack that not's just yummy, but also healthy and packed with fiber,
fitbars keeps hearts smiling.
Visuals: neon color, with carton characters, have a little bonus of small toys inside
Tone: Cheerful tone to be more persuasive, energetic, and vibrant.
Self - reflection:
I think researching about the products in general is quite easy and doesn't consume a lot of time. However, the challenging part in this target audience I'd say is to identify their demographic and psychographic segment. I believe this target audience will guide me on making the storyboard better and provides direction. What will I do differently next time would be thinking critically more on what message I should deliver for my product.
Here is my mini project of a video I made experimenting with different camera angles and movements
This is my research for my story board adverts
1. Brand/product: Money supermarket
Duration of the advertisement: 1:01 minutes
Brief overview/summary: Insurance energy for mostly men
- Target audience:
- Age: around 17 - 35
- Gender: both but mostly men
- Interest: saving money, rapper
- Social class: middle class people
- Message and purpose
- Their message is to persuade middle age people to use their insurance to cover all of their safeties.
- Purpose: catchy videos with famous rapper to target wide range of audiences.
- Meaning and interpretation
- The uses of humor that represents people are cool when using the insurance compared to the ones who doesn't.
- The language being used is very catchy with rap songs to catch the attention of middle aged people and make them interested.
- Effectiveness:
- Effective as it really caught the target audience with their language and from the neighborhood location setting.
- Personal response:
A great adverts as it really catches peoples attention with comedy in it and the rap song as well as the star appeal which could potentially reaches a great amount of likes.
2. Title of adverts: Cadbury adverts
Brand/product: Cadbury
Duration of adverts: 1:30 minutes
Brief overview/summary: Showing the main color purple and gorilla playing a drum.
- Target audience:
- Age: young kids (9 - 20)
- Gender: both men and women
- Interest: Music and gorilla
- Social class: people that can buy chocolate
- Message and purpose:
Is to caught peoples attention from different age and making their brand identity with purple color as it shows and identified Cadbury.
- Meaning and interpretation
- The uses of catchy music to catch attention
- Using a gorilla to make people questions and put their attention to it.
- Effectiveness
It is effective, as it only have one scene which when the gorilla is playing the drum so that it could be easily remembered by people.
- Personal response
A very unique and interesting adverts as there is not a lot of things going on, mainly showing the gorilla and also the color purple which really shows Cadbury brand image which people could really easily recognize.
3. Title of adverts: Barbie so In style
Brand/product: barbie
Duration: 30 sec
Brief overview/summary: to persuade another ethnicity other than white people with dark colored barbie.
- Target audience:
- Age: young girls around 5 - 13
- Gender: young girls
- Interest: toys (barbie) and styling
- Social class: middle class people
- Message and purpose
- To attract dark colored young girls and targeting around range of audience.
- Message to create varieties and make people interested with the new products.
- Meaning and interpretation:
- Catchy song for young girls, having the color bright pinks and barbie hair styles.
- Showing how smiley and cheerful the young girls are when playing with their barbies.
- Effectiveness:
Very effective as it really shows all the girly products such as hair spray, hair curler, and other girly stuff to encourage young girls to buy the products.
- Personal response:
It is a great way to catch wider range of audiences as they could win a competitive advantage over their competitors as they sell new unique barbie products.
4. Title of the advertisement: Starbucks 'It Starts With You'
Brand/product: Starbucks
Duration of the advertisements: 0:57 seconds
Brief overview/summary: Targeting different types of customers from a worker, cyclist, students, etc.
- Target audience:
- Age: 15 - 55
- Gender: Both men and women
- Interest: Different types of drinks (mostly coffees)
- Social class: middle class people
- Message and purpose
- To engage people on buying Starbucks when doing their activities so that they could become more productive.
- Message is to create loyal customers from their excellent customers service.
- Meaning and interpretation:
- Uses catchy beat sound and the uses of transition to keep the audiences interest.
- The uses of the the color yellow-brown ish lighting also creates a sense of welcoming and comfort.
- Effectiveness:
Super effective as the adverts shows a really great customer service and really shows the efficiency when making the coffee from the transitions creating a sense that everything is well done.
- Personal response:
Adverts are amazing as it shows the movement from different point of view starts from the barista and then moving to different types of customers. I would personally steals this transition idea if I were to make ads.
5. Title of the advertisement: New Magnum Chocolate & Hazelnut Praline 30's
Brand/product: Magnum Ice cream
Duration of the advertisements: 0:30 seconds
Brief overview/summary: Very luxurious setting and place as well as the uses of the song.
- Target audience:
- Age: 15 - 50
- Gender: Both men and women
- Interest: People that likes hazelnut chocolate ice cream
- Social class: Middle and upper class people
- Message and purpose
This adverts purpose is to create loyal customers that prefer premium ice cream. Moreover, the product's prestige image and premium price is taken into consideration as part of the value provided in premium products pricing. They also use the setting in a very extravagant and classy place which really shows the exclusive properties such as the vintage car and the magnificent buildings architecture to create a sense of fanciness therefore attracting people that would spend more money on premium ice cream.
- Meaning and interpretation:
They uses an elegant song throughout the video which really matches with the vibes and exclusiveness of the scene they are trying to get. Another thing is that, the model of the video uses gold color dress which really represents high-class and expensive theme. Furthermore, as she walks confidently into the building also represents the elegance of the people who tried the magnum ice cream. To add, the color gold can also be seen everywhere in the video which creates an image of radiant and alluring qualities make it serve as a representation of riches and well-being.
- Effectiveness:
I think this is a very effective and splendid adverts which really focuses on the setting, color, and also sound to captivate and charm the audiences. It also includes quotes at the end which said "Take pleasure seriously" which give satisfaction for true pleasure seekers. The delicious ice cream covered in a chocolatey layer, luscious sauce and a final crack of Magnum chocolate.
- Personal response:
Adverts are awesome as it really represents the luxuriousness of the magnum ice cream. Moreover, they use the perfect song to suit their theme and really focuses on the delicacy of the Belgian chocolate. Lastly, they also uses a lot of different camera angles which really reveal a good details of the subject and highlight emotions of a character.
self - reflection:
I love identifying the camera angles and movement as well as analyzing what the advertisement is trying to tell the audience. I believe, studying and analyzing these adverts helps me understand how media shapes our society, influences opinions. It is exciting to uncover the hidden messages and meanings behind advertisements. Moreover, I think it is difficult sometimes to guess what the adverts is trying to say and finding the message behind a scene. And how will this help you in the project is that to have a deep understanding of how media messages are constructed and disseminated. Lastly, next time I will assess my time management and allocate enough time for each phase of the research, including planning, data collection, analysis, and writing.
This is my brief for my storyboard advert
Project Brief (Individual)
- Create a storyboard for a TV commercial (30 secs)
- It must be for an existing company/product
- It should be marketed to a different audience
(eg sports car advertised to women, Candy advertised to adults)
- Track your progress on your blog
- Write a 600 word creative critical self reflection of your work
